About Us

The mission of the firm is to serve as the trusted adviser when families and institutions seek to construct long-term investment plans.  Our approach is systematic, methodical and utilizes the most efficient tools available today.

“It is my experience that the wirehouses, with their product-focused envrionment, don’t have the best interests of the customer in mind.  We created a fee-based methodology utilizing the most efficient design processes and tools available today.  Eliminating commissions from the model places us on the same side of the table as the client and allows for a conflict-free relationship.” – David O’Connor, Managing Director

David O’Connor, Managing Director

David O’Connor is the Managing Director and The Investment Advisor of Waterford Capital Investment Advisory Services, LLC.  He also serves as General Principal and President of Waterford Capital, Inc., a registered Broker-Dealer that performs stock/bond executions, various Investment Banking and structured finance activities.  David has worked in the investment industry exclusively since graduating from the University of Texas in 1990.  He began his career at Dean Witter which became Morgan Stanley.  After witnessing firsthand the product-focused sales environment of the “big firms”, he decided to buy an existing firm in 1997 and focus, instead, on an investment methodology and discipline.

As part of the migration to more effectively serve his customers, he launched Waterford Capital Investment Advisory Services, LLC in March 2006 which allowed him to manage that discipline for customers on a fee-only basis.  David holds the following licenses: Series 7, 24, 28, 63, 66, and 79.  He is married to Ann Wensinger O’Connor, has two sons and a daughter.